Amopé Insoles wanted to change consumer perception from “footcare aisle” to “fashion accessory”. So we came up with #ShoeLove, a 360 campaign to show how Amopé Insoles can help women fall in love with their shoes all over again. At the center was the ShoeLove Truck, a shoe boutique on wheels showcasing the top shoe trends of the year. Debuted at Fashion Week in NY. Backdrop for celebrity appearances, social influencers, social sharing - and of course shoe selfies.