ClearChoice had the strongest offering in the market — permanent dental implants created by the foremost doctors in the field and backed by a lifetime warranty. But the message wasn’t reaching the market. So we shifted the brand from an outcome-based, “smile-driven” approach to messaging that meets people where they're at, recognizing their pain. We built a new platform around the truth that these aren’t just dental decisions; they're emotional ones. And we showed that ClearChoice is the only provider who can deliver on a lasting solution: A Smile built for life.